If/Then Software

Services

Technical leadership that stays close to the product.

I help founders and product owners decide what to build, how to build it, and what needs to happen next.

Service

Fractional CTO partnership

Clear technical direction, practical decisions, and hands-on leadership for founders and product owners.

Service

Custom web applications

Product planning and delivery for web applications that need a thoughtful path from idea to launch.

Service

Ruby on Rails delivery

New features, maintenance, and focused improvements for existing Rails products.

Service

Product and technical planning

A grounded plan for architecture, scope, sequencing, and the next meaningful release.

Good fit

The work is most useful when the decisions are important.

You need a technical partner who can explain tradeoffs clearly and take responsibility for moving the work forward.

You want a durable product and a maintainable system, not a one-time handoff that leaves the hard decisions to someone else.

You are comfortable working in small, direct increments with honest conversations about scope, risk, and priorities.

Next step

Let’s understand what the product needs now.

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