Fractional CTO partnership
Clear technical direction, practical decisions, and hands-on leadership for founders and product owners.
Fractional CTO leadership
I partner with founders and product owners to make clear technical decisions, build custom web applications, and keep the work moving from idea to dependable product.
A practical partner
Strategy and execution in the same conversation.
Direct communication, thoughtful tradeoffs, and hands-on delivery for web products that matter to the people using them.
15+ years
Experience
Solo-led
Practice
Web products
Focus
Services
The work combines product thinking, technical leadership, and implementation so the next decision is connected to the next release.
Clear technical direction, practical decisions, and hands-on leadership for founders and product owners.
Product planning and delivery for web applications that need a thoughtful path from idea to launch.
New features, maintenance, and focused improvements for existing Rails products.
A grounded plan for architecture, scope, sequencing, and the next meaningful release.
Who I work with
You have a product idea and need a partner who can connect product direction, design, engineering, and infrastructure.
You have an existing product and need features, maintenance, or technical leadership without adding unnecessary complexity.
Process
01
Understand the product, the people it serves, and the decisions that matter most right now.
02
Turn uncertainty into a prioritized plan with clear tradeoffs and a path to delivery.
03
Make the important workflows tangible before committing to a larger build.
04
Build in small, reviewable increments with direct communication throughout.
05
Prepare the product, infrastructure, and people for a dependable release.
06
Keep improving the product with a partner who understands the decisions behind it.
Technical focus
The right technology is the one the team can understand, operate, and extend. My public focus stays close to the tools I use to deliver web products.
Start with a conversation
If/Then works remotely with clients across the Remote and U.S.-wide unless a different engagement is agreed.